Friday, 28 October 2011

Sab's Top Ten Paris Sidewalk Slogans: No.1 ~ "Optical Illusions"

POSTED IN:  ~ PlacesTop 10 ~ Slogans

Sab's Top Ten  Paris Sidewalk Slogans
No.1: "Optical Illusions" ~ Introduction 
by Sab Will,  wannabe offbeat Paris street guru

In considering just how many 'Top 10s' I could drag out of the actual streets themselves, the more I thought about it, the more daunting a task it seemed.

In terms of what people are currently writing under our Parisian feet, there are artistic (and non-verbal) works, anarchic or political slogans, and more recently advertising from well-known high street brands. Not to mention lovelorn lads laying open their souls on the cold hard concrete; I'm thinking of the plethora of 'Alice je t'aime's which surround the Denfert Rochereau RER station, presumably on the daily route to work of Alice herself...

So, although I'm tempted to specialise my street top tens, I'm going to create one for all verbal expression for the time being and see how long it takes to reach double figures. Another shall be dedicated to less wordy expression. Eyes down: here we go!

Sab's Top Ten Paris Sidewalk Slogans
No.1 ~ "Optical Illusions"

I've written more than once about the phenomenon of sidewalk advertising, and you can read the original words which went with this photo on the Paris & I iPhone blog if you wish. (I hope you wish.)

But for here I'm trying to keep it short and sweet, so I'll just present you with the picture and a few additional thoughts.

One thought is how funny it is that times have moved on, and advertisers have become so desperate to find new ways to reach people that they are willing to throw themselves down in front of us and be trampled on in a vain attempt to get us to acknowledge their existence.

This is for a chain of opticians, and I have to say I was surprised to see it because I can't imagine it's exactly legal to do this. And further more, it's quite funny to imagine bespectacled beavers sneaking out in the middle of the night to stencil subversive urban advertising all over the streets... with the name of the culprits written in bold for all to see, to boot!

This isn't the first of these I've seen, but it is the most blatant and surprising to date, almost legitimising the concept by its very presence. The problem is, the Establishment doesn't really have the 'right' to invade the last playground of the disaffected, and they may end up with egg on their face, or worse, if you see what I mean...

Discover all my Paris sidewalk slogans... 


* Sab Will runs Photo and Curios Tours in Paris, and also manages a variety of Paris and photography-themed sites and blogs. He writes an illustrated Paris Chronicle every day, runs a Meetup group for Paris lovers, interviews Paris personalities and reviews Paris books (on this blog), and even contributes to the city's street art (shh), so feel free to browse some of the links below and in the right-hand column to find out more about what he gets up to out there...

© 2011 Sab Will / Paris Set Me Free - Suggestions, questions, requests and offers always welcome!

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